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Blogging 101 February 21, 2006

If you're looking for a comprehensive list of how to blog right plus everything about Podcasting and RSS, Debbie Weil has put together a great article and link list that helps you get started. I really like the Technorati article. It gives you a brief description for all the buzz words. Ideal for the executive blogger under extreme time constraints.

Veetro vs. Basecamp - manage projects online February 16, 2006

Veetro vs. basecamp

There are quite a few online project and team management tools out there (also called hosted services) that let you manage your tasks in many ways. Vastly acclaimed Basecamp by 37signals is probably one of the most user friendly ones featuring management of your team, your clients, projects and to-dos including timesheets. It also has a nice, very intuitive collaboration tool called Whiteboard that lets you simply note down your and your co-workers ideas on a piece of virtual paper. We are currently testing this tool with some of our clients and I will probably write more about our learnings shortly.

Veetro. It also features the basic stuff, of course, and adds billing to the set of functionalities. My first impression was quite good as Veetro has a very nice user interface. The desktop can be arranged by dragging and dropping small applets onto your dashboard (technical remark: yes, it's fully AJAXed). The flipside, though, is the speed. Where basecamp comes with desktop-application-speed, Veetro is slow. There were also some error messages when I tested it. Prices range from free to $39.95 per month and user for teams of two and more.

basecamp always comes with unlimited users and clients but you are limited to the number of projects you can handle at once. Unlimited Basecamp is $99 per month. So far I would recommend Basecamp but you can try both free of charge and compare them based upon your needs.

Coca Cola starts new blog: Torino Conversations February 15, 2006

Torino Conversations

An interesting initiative has just been brought to life by Coca Cola introducing quite a new form of corporate blogging. Torino Conversations covers the winter Olympics from the perspective of six students picked by Coca Cola marketing representatives in six countries. The three teams, each comprising two junior journalists visit the various sports sites, talk about everyday kind of events, interview athletes and more.

The first two to start are the Chinese and American blogger, Du Wei and Katie Foley. It seems they have all taken a very personal and individual approach posting everything from pictures to podcasts. PR-Blogger, a German public relations blog says Coca Cola invested in this test project to become more familiar with modern media such as blogs and podcasts. The project has been labelled a “small step” by Knallgrau.at, the Austrian agency responsible for the web technology used.

Hello Corporate Blogging world! February 9, 2006

After working on numerous internet marketing and blog projects, it is about time to lift the curtain and exchange our knowledge with everyone, really, who's interested in learning more on Corporate Blogging and iMarketing (or eMarketing how some may call it). We hope we can contribute to this fast growing community and you find some useful and entertaining information here.