Coca Cola starts new blog: Torino Conversations February 15, 2006
An interesting initiative has just been brought to life by Coca Cola introducing quite a new form of corporate blogging. Torino Conversations covers the winter Olympics from the perspective of six students picked by Coca Cola marketing representatives in six countries. The three teams, each comprising two junior journalists visit the various sports sites, talk about everyday kind of events, interview athletes and more.
The first two to start are the Chinese and American blogger, Du Wei and Katie Foley. It seems they have all taken a very personal and individual approach posting everything from pictures to podcasts. PR-Blogger, a German public relations blog says Coca Cola invested in this test project to become more familiar with modern media such as blogs and podcasts. The project has been labelled a “small step” by Knallgrau.at, the Austrian agency responsible for the web technology used.
- Posted in : Corporate Blogs
- Author : okreitz
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