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New Suite - we have moved into our new office March 15, 2006

My apologies for unfrequently posting recently but it was for a good reason. We have moved into a new and bigger office. Quite a cultural change as well, moving from New York's East Village to Chinatown. But we really like the vibrant and lively atmosphere here and we hope this energizes our business quite bit, too.

Nike launches Basketball Blog March 1, 2006

Nike BasketBallBlog

Just read on Micro Persuasion that Nike launched a basketball blog. This could be a potential platform to gain credibility and connect with basketball fans. Right now the blog still smells too corporate, I guess. The overall look and feel is a bit unexciting and the font is hard to read. Nike's blog still lacks comments and therefore my impression was it feels rather cold and uninviting. However, I agree with Micro Persuation: the photos are really nice and big which might help connecting with basketball fans more than anything else.