Just read on Micro Persuasion that Nike launched a basketball blog. This could be a potential platform to gain credibility and connect with basketball fans. Right now the blog still smells too corporate, I guess. The overall look and feel is a bit unexciting and the font is hard to read. Nike's blog still lacks comments and therefore my impression was it feels rather cold and uninviting. However, I agree with Micro Persuation: the photos are really nice and big which might help connecting with basketball fans more than anything else.

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1. EUKicks » Blog Archive » New Nike Blog - March 18, 2006

[…] Nike has introduced a new blog focusing on its new basketball shoe releases and promotions.   The site is rich in well produced Photography and breaking sneaker releases. Many bloggers have been critical of the blog for its lack of community because one can not comment on the entries.   […]

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