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Puma blogs for WorldCup promotion May 30, 2006

Not just one but 12 blogs support Puma's promotion efforts for this year's soccer World Cup. "Adopt a German" features the blogs of 12 young Germans from different cities. The hip youngsters offer their very personal view of Germany and the World Cup through their blogs and thus present a fresh, unconventional and innovative image of Germany and Puma. The hip dozen travels across Europe to convey the message and help feeding the feeds. By the way, chief ambassador Franka Potente functions as testimonial and welcomes visitors - in German.

via cscout.com

Blogging drives internet growth April 11, 2006

Blogging drives Internet growth

Washington Post reports that Blogging, Social Networking and Local Search are responsible for highest growth rates on the internet while overall growth is slowing down. According to the latest data provided by market research firm comScore Media Metrix, Google’s blogging service Blogger.com increased its user base by 528 percent in one year or from 2.5 million to15.6 million unique visitors. While overall internet growth went down to 4%, social websites that demand and offer more interaction with the user seem to be the new drivers of internet growth. According to Gary Arlen, a research analyst and president of Arlen Communications Inc., blogging finally fulfils the original promise about participation of the user: "This medium empowers users in such a way that they can do what they want and be heard."