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Puma blogs for WorldCup promotion May 30, 2006

Not just one but 12 blogs support Puma's promotion efforts for this year's soccer World Cup. "Adopt a German" features the blogs of 12 young Germans from different cities. The hip youngsters offer their very personal view of Germany and the World Cup through their blogs and thus present a fresh, unconventional and innovative image of Germany and Puma. The hip dozen travels across Europe to convey the message and help feeding the feeds. By the way, chief ambassador Franka Potente functions as testimonial and welcomes visitors - in German.

via cscout.com

Blogging drives internet growth April 11, 2006

Blogging drives Internet growth

Washington Post reports that Blogging, Social Networking and Local Search are responsible for highest growth rates on the internet while overall growth is slowing down. According to the latest data provided by market research firm comScore Media Metrix, Google’s blogging service Blogger.com increased its user base by 528 percent in one year or from 2.5 million to15.6 million unique visitors. While overall internet growth went down to 4%, social websites that demand and offer more interaction with the user seem to be the new drivers of internet growth. According to Gary Arlen, a research analyst and president of Arlen Communications Inc., blogging finally fulfils the original promise about participation of the user: "This medium empowers users in such a way that they can do what they want and be heard."

Nike launches Basketball Blog March 1, 2006

Nike BasketBallBlog

Just read on Micro Persuasion that Nike launched a basketball blog. This could be a potential platform to gain credibility and connect with basketball fans. Right now the blog still smells too corporate, I guess. The overall look and feel is a bit unexciting and the font is hard to read. Nike's blog still lacks comments and therefore my impression was it feels rather cold and uninviting. However, I agree with Micro Persuation: the photos are really nice and big which might help connecting with basketball fans more than anything else.

Blogging 101 February 21, 2006

If you're looking for a comprehensive list of how to blog right plus everything about Podcasting and RSS, Debbie Weil has put together a great article and link list that helps you get started. I really like the Technorati article. It gives you a brief description for all the buzz words. Ideal for the executive blogger under extreme time constraints.

Coca Cola starts new blog: Torino Conversations February 15, 2006

Torino Conversations

An interesting initiative has just been brought to life by Coca Cola introducing quite a new form of corporate blogging. Torino Conversations covers the winter Olympics from the perspective of six students picked by Coca Cola marketing representatives in six countries. The three teams, each comprising two junior journalists visit the various sports sites, talk about everyday kind of events, interview athletes and more.

The first two to start are the Chinese and American blogger, Du Wei and Katie Foley. It seems they have all taken a very personal and individual approach posting everything from pictures to podcasts. PR-Blogger, a German public relations blog says Coca Cola invested in this test project to become more familiar with modern media such as blogs and podcasts. The project has been labelled a “small step” by Knallgrau.at, the Austrian agency responsible for the web technology used.